Local Visibility Blueprint

Use this worksheet to evaluate your current local search visibility and identify opportunities for improvement. Complete all sections to get a clear picture of where your business stands in the local search ecosystem and what actions to prioritise.

Complete this worksheet as you follow along with the Day 1 video lesson. We'll refer back to your answers throughout the 14-day sprint.

CURRENT RANKINGS ASSESSMENT

Your Business Name:

Business Location:

List your top 5 target local search terms:

Search Term	Current Ranking Position	Competitor in #1 Position

Search Tip: Search while logged out or use incognito mode from multiple devices to get accurate rankings.

GOOGLE BUSINESS PROFILE AUDIT

Score your Google Business Profile on each factor from 1-5 (1 = Poor/Incomplete, 5 = Excellent/Complete)

Factor	Score (1-5)	Notes
Basic information completeness
Category selection (primary and secondary)
Services/products listed
Photo quality and quantity
Review volume and rating
Q&A section activity
Posts (frequency and engagement)

Score interpretation:

30-35: Excellent - Your GBP is highly optimised
25-29: Good - Minor improvements needed
15-24: Average - Several areas need attention
Below 15: Poor - Significant optimisation required

COMPETITOR ANALYSIS

Analyse your top 3 local competitors to identify their strengths and weaknesses.

Competitor 1:

What are they doing better than you?

What are you doing better than them?

What unique selling points are they highlighting?

What GBP features are they utilising that you aren't?

Competitor 2:

What are they doing better than you?

What are you doing better than them?

What unique selling points are they highlighting?

What GBP features are they utilising that you aren't?

Competitor 3:

What are they doing better than you?

What are you doing better than them?

What unique selling points are they highlighting?

What GBP features are they utilising that you aren't?

LOCAL SEARCH ECOSYSTEM ASSESSMENT

Rate your current status for each component of your local search ecosystem.

Component	Current Status	Notes / Improvement Ideas
Google Business Profile
Website local relevance
Citation consistency
Review management
Local content strategy
Local link profile
Schema markup implementation

Based on this assessment, what is your top priority area for improvement?

AI-POWERED TREND ANALYSIS

Use the AI prompts provided to complete this section.

Current industry search trends in your location:

Seasonal considerations for current month:

Three specific GBP optimisations based on trends:

Potential customer questions identified through AI analysis:

QUICK WIN CHECKLIST

Complete these tasks by the end of today for immediate progress.

Complete the Local Visibility Audit worksheet
Run the AI Trend Analysis for your specific business and location
Identify your 3 biggest gaps in local visibility
Create a list of your top 5 target keywords based on audit findings
Check that your NAP (Name, Address, Phone) is consistent across your GBP and website
Generate local search FAQs using the AI tool and save for Day 6
Take a screenshot of your current local rankings for your top search terms (for before/after comparison)
Set up Google Alerts for your business name and top 3 competitors
Book 30 minutes on your calendar for tomorrow's Google Business Profile session

ADDITIONAL NOTES & OBSERVATIONS

How to Save Your Worksheet

When you've completed this worksheet, use your browser's print function (Ctrl+P or Cmd+P) and select "Save as PDF" to create a permanent record of your answers.

CURRENT RANKINGS ASSESSMENT

GOOGLE BUSINESS PROFILE AUDIT

COMPETITOR ANALYSIS

Competitor 1:

Competitor 2:

Competitor 3:

LOCAL SEARCH ECOSYSTEM ASSESSMENT

AI-POWERED TREND ANALYSIS

QUICK WIN CHECKLIST

ADDITIONAL NOTES & OBSERVATIONS

How to Save Your Worksheet